Choosing the Right Match Types for Your AdWord Keywords

adword keyword match types

If you are using Google Search Network in AdWords for paid search, you have surely added keywords to your ad groups within your campaigns. For those of you that are new to AdWords, ad groups are sets of similar ads within an AdWord campaign, which also contains a set of the keywords in which you would like to ad to be triggered.

By default, the keywords that you ad to your ad group are set to a “broad match” match type. There are additional match types you can choose, along with modifications to match types, that give you more control on what searches trigger your ads.

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What Comes After the Dot? Consider Using a New gTLD for Your Domain

What comes after the dot.

Unless you lived on a deserted island for the past 20 years, you are surely familiar with the standard .com, .net,  .org, and even .us or .biz domain extensions or “top level domains”. And if you have been paying close attention, you may have also noticed more and more new domain name extensions popping up on the web.

If you think about it, I’m sure you can come-up with a number of TLDs, aside from the standards listed above. There’s even different categories of TLDs. ICANN identifies them as:

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The End of WordPress Shortcodes as We Know It?

WordPress Shortcodes

If you have ever worked with WordPress after version 2.5 you’re likely to  know what shortcodes are. For those that don’t, WordPress shortcodes are a quick way to bundle a snippet of code that can be place just about anywhere with a simple [tag].

WordPress codex says the following about the shortcode API.

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