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Updating WordPress the Safe Way

Updating WordPress the Safe Way - Featured Image

In this article I want to go over how I update WordPress installs for most, if not all, hosting platforms. The WordPress community has made it extremely easy to update, yet there are some people/companies that don’t.

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Create Your First Inbound Marketing Campaign in Five Steps

Inbound-campaign-blog

Inbound marketing is about drawing potential customers to you. By creating remarkable content delivered through blogging, email marketing, video, and social media (to name a few), inbound is designed to attract interest and bring you more qualified leads. Answer their question, and you are more likely to earn a visitor’s trust and attention.  

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5 Page Title Tag Optimization Tips for Better Search Results

Title Tag Optimization Tips

Page titles are an important element to consider when optimizing your site for search engines. Page title tags are meant to be a concise description of what your page content holds. Perhaps even more importantly, the page title is what shows as the result of a search in search engines.

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What Do Inbound Marketers and Crab Fishermen Have in Common?

blackbird-crabbing-marketing

When a someone asks me to explain inbound marketing, I am often reminded of crabbing. It’s not just because I’m always thinking about food. It’s more about the visual I get of the crabbing process rather than the thought of eating them. Maybe you’ve seen shows like The Deadliest Catch? I mean, why are these guys risking life and limb in the Bering Sea just to haul in a pile of crustaceans?

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How to Track Phone Calls from AdWords Using a Google Forwarding Number

track calls form Google AdWords

Did you know that you can easily track phone calls from your Google AdWords Ads? By tracking calls from your AdWords you’ll have better insight as to how your campaigns are performing for your call only ads or ads with a call extension.

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